Here is the short list of topics we’ll cover. If you know Michael, you’re going to get a lot more, but for starters, you’ll learn...

• The 5 Biggest Storytelling Mistakes - and How to Turn Them Into Your Greatest Marketing Assets. (Hint: Mistake #2 will reveal the one SIMPLE solution that will make your stories CAPTIVATING).
• When you should NOT make yourself the hero of your story - and why.
• The RIGHT way to use stories in each medium: speeches, Zoom meetings, books, media interviews, podcasts, and more. (Hint: if you’re presentation or interview doesn’t start with a great story, you’re doing it wrong!)
• If one of your stories is funny or exciting, but if DOES NOT PERSUADE your prospect to take action, it’s probably because of Mistake #4.
• Plus, we’ll stick around for as much Q&A as you want. (We’re doing this to humor Michael. If you’ve heard him before, you know this is his favorite part.)